This course aims to provide further understanding of technopreneurship. The topics covered assessing economics environment for new business ventures, rules and regulation governing business entities in Malaysia, financial assistances and technical supports from various agencies, developing business plan, marketing plan, business operational plan and financing plan. Students will be exposed to various case studies on successful entrepreneurs.

This course is divided into two parts namely Innovation Management and Product Development. For innovation management the topics include: Introduction to Innovation Management, Innovation as a management process, managing innovation within firms, developing the framework for innovation strategy, building the innovative organization, and the role of technology transfer in innovation. While  Product development covers topics such as; Product and Brand Strategy, New Product Development, Managing New Product Development Process, Product Platform and Knowledge Integration and Best Practices for Product Development Managers.

This course provides a general introduction to a range of models, concepts and principles relating to the technology innovation process. It provides students with an understanding of the definition of innovation, its strategic importance and a range of managerial issues relating to the pursuit of innovation through product or service development and technology implementation in business. It provides both an internal organizational perspective on the innovation process and an externa perspective of commercialization business model; financing commercialization; current issues of product commercialization.