Ts. Dr. Muhammad Asyraf Hasim

Senior Lecturer

Faculty of Technology Management and Business

Profile Summary

Ts. Dr. Muhammad Asyraf Hasim began his career in education with Universiti Kuala Lumpur Business School (UniKL Business School), gaining unparalleled experience in the industry while also establishing himself as a respected academician. He has led an impressive career as a lecturer and researcher in his seven years working in the education industry. Dr. Asyraf has also been featured in several well-known academic publications.

Currently working as a Senior Lecturer at Faculty of Technology Management and Business, Universiti Tun Hussein Onn (UTHM), Dr. Asyraf is widely known for his expertise in marketing. He plays a significant role in giving lectures, conducting research, and supervising students. He is also a Professional Technologist certified by the Malaysian Board of Technologist (MBOT).

Prior to his current role at UTHM, Dr. Asyraf served as a real estate company manager responsible for the administration and finance. He was instrumental in growing the company’s revenues by more than 30% during a 2-year period. He then joined UniKL Business School in 2015, in which he held several important positions, including his last role as Deputy Dean, Student Development & Campus Lifestyle – responsible for students’ welfare, activities, residential, scholarships, and Alumni, as well as advocated for student admission program and marketing strategy. Before that, he served as Head of Section for International Partnership and Industrial Linkages.

Through his commitment to these roles, he has assisted the organisation in growing further. Dr. Asyraf is a powerful force in the workplace and uses his positive attitude and tireless energy to empower others to work hard and succeed. Dr. Asyraf holds a doctorate in management (marketing), a master’s degree in International Business, and a bachelor’s degree in business technology from local and foreign universities.


  • PhD in Management, Universiti Kuala Lumpur, Malaysia


  • MSc in International Business, Brunel University, United Kingdom


  • Bachelor of Business Technology, Universiti Kuala Lumpur, Malaysia


Areas of Expertise

  • Integrated Marketing Communication

  • Digital Marketing

  • Consumer Behaviour

Researcher’s Profile