Dr. Umi Kartini Rashid

Senior Lecturer

Faculty of Technology Management and Business

Room J-501-16, Level 5

Profile Summary

This native born in Perlis is the fourth child of five siblings. Being a lecturer in Entrepreneurship and Business Management at the Faculty of Technology and Business Management (FTMB), Universiti Tun Hussein Onn Malaysia (UTHM), she is also a Director of the UTHM Student Technopreneurship Centre (PTP). Her service with UTHM has entered its 10th year in addition to working experience in several Japanese companies for 7 years. Her early education began at Sekolah Tun Fatimah (STF) Johor Bahru and later continued her studies at Hitotsubashi University, Tokyo Japan in Bachelor of Commerce and Management. She then pursued on her Master of Business Administration (MBA) at the same University, before obtaining a PhD from Universiti Utara Malaysia (UUM) Sintok, Kedah Malaysia. She has also obtained Professional Certificate for Entrepreneurial Educators, Post Graduate Diploma in Teaching and Learning and is also a Certified E-Commerce Trainer, Global E-Commerce Talent (GET), Alibaba Business School in collaboration with the Ministry of Higher Education (MOHE), Malaysia. Apart from that, she is also involved as a consultant in several corporate companies in the state of Johor besides being one of the members in the taskforce of the Malaysian Higher Education Entrepreneurship Action Plan 2021-2025.


  • Ph.D., Universiti Utara Malaysia, Malaysia


  • MBA, Hitotsubashi Universiti, Tokyo, Japan


  • Bachelor’s degree, Hitotsubashi Universiti, Tokyo, Japan


Areas of Expertise

  • Small and Medium Enterprises (SMEs)
  • Business Management
  • Women Entrepreneurship
  • Entrepreneurship
  • E-Commerce
  • Japanese Studies
  • Entrepreneurship

Researcher’s Profile