AMRAN HARUN is an Associate Professor of Marketing at the Business Department, Faculty of Technology Management, Universiti Tun Hussein Onn Malaysia (UTHM). Before joining UTHM in 2016, Dr. Amran Harun was at the Universiti Malaysia Sabah (UMS) since 1999, serving the School of Business and Economics. He earned his Ph.D. from Universiti Sains Malaysia (USM), MBA from Universiti Putra Malaysia (UPM), and received his Bachelor’s Degree from Indiana University Bloomington, Indiana, USA. Dr. Amran has taught various marketing courses at postgraduate and undergraduate levels, including marketing research, strategic marketing, consumer behavior, marketing distribution, and international marketing. Dr. Amran is the co-author of many books and journal articles. He has published more than 100 refereed articles and book chapters and is chief editor for the Journal of Social Transformation and Regional Development (JSTARD). He is also currently supervising numerous students at the Master and Ph.D. levels.