This course contains discussion on the fundamental and managerial aspect of real estate investment. These includes fundamental of real estate valuation, legal aspect of real estate market, issues and challenges in direct and indirect real estate markets, innovations in real estate investment markets, issues of real estate market efficiency and international real estate market and investment.

This course consists of several components covering the concept, methods and techniques of analysis involving the real estate market. It covers the real estate market research process which deals with data sources, data analysis, data presentation, case studies as well as the behaviour and trends of the real estate market cycles. Elements of property marketing such as market segmentation, market catchment, market positioning, principles and strategies in marketing management, marketing skills, and ethics in market research and real estate marketing will also be covered.

This course covers introduction to corporate real estate asset management; Corporate real estate asset management – strategy and implementation; Formulation of strategy – adopting an analytical approach; Property Performance Evaluation; Understanding property characteristics – information, Understanding property Users’ characteristics; Organisational objectives in relation to corporate property; Understanding Property markets – an institutional approach; An institutional approach to understanding property markets – legal and financial institutions; An institutional approach to understanding property markets – administrative institutions; Formulating strategies for real estate   management.

In general Urban Analytics for Real Estate Data course covers three main areas which are: quantitative analysis concept in real estate studies, analytical models and tools, and results of analytical research with applications.